Marketing Specialist Earns Membership With Stanford Who's Who
Stanford Who's Who welcomes Mike Penfold to the ranks of leading professionals as a result of his magnificent work in the Marketing Industry.

KANGAROO VALLEY, NSW, AUSTRALIA, December 15, 2010 /Stanford Who's Who/ -- Stanford Who's Who welcomes Mike Penfold to the ranks of leading professionals as a result of his magnificent work in the Marketing Industry. As Principal of Alcheringa Strategic Marketing for the past 12 years, Mike has consistently demonstrated the vision, dedication and diligence necessary to be successful in the business world.

Alcheringa Strategic Marketing is a consultancy which specializes in the business to business sector, providing a range of professional capabilities to assist in solving real world business problems. They provide their services to companies of various sizes in a range of industries. Alcheringa concentrates on the strategic end of the spectrum where the biggest differences can be made but are also adept at providing tactical support through a network of specialist consultants.

Mr. Penfold has a great deal of experience in the industry. His career has spanned the IT, consulting services and the aviation industries in a wide variety of management and operational roles. Prior to Alcheringa, he served as Marketing Director for subsidiaries of both Qantas and British Airways, which specialized in selling IT products and providing consultancy services globally to a variety of companies operating in the aviator sector.

During his educational career, Mike earned a Graduate Certificate in Marketing from Monash University. He is a Fellow of the Australian Marketing Institute. He is constantly updating his knowledge and skills through the AMI's Certified Practising Marketer program and through the post graduate program at Monash University. Mr. Penfold regularly delivers master classes on cutting-edge subjects to international conferences, most recently at the Australia Pacific Aviation Outlook Summit held in Sydney August 2009.

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