Sparkroom Named Best Lead Management for Higher Education
Annual LeadsCouncil LEADER Awards recognize the best partners in the lead gen industry.

TORONTO, ON, January 12, 2011 /24-7PressRelease/ -- Sparkroom (www.sparkroom.com), a CUnet company and maker of the most widely deployed software solution for enrollment marketing automation, was named the Best Lead Management solution for Education in the first annual LEADER awards. LeadsCouncil (www.leadscouncil.com), the largest independent industry organization focused on online lead generation, created the awards to recognize best partners in the lead gen industry as selected by their peers, colleagues, clients, and partners.

"We spent several months conducting surveys of lead buyers and lead sellers to determine the LEADER award winners," said Dave Wengel, co-founder, LeadsCouncil. "The Sparkroom Enrollment Marketing Automation platform was the top choice amongst Higher Education executives for lead management services. Companies like Sparkroom are vital to the success of Higher Education admission teams and their third party marketing partners as their technology helps ensure that interested students are contacted in an efficient manner. Congratulations to Sparkroom for being best in their class for this category."

Sparkroom is the most widely-deployed software solution available for enrollment marketing automation. Trusted by top career colleges and universities, the Sparkroom platform integrates all aspects of enrollment marketing in a single web-based platform, providing accurate, real-time campaign performance data 24x7 to allow schools to easily manage, measure, and optimize student inquiries with immediate results.

"We are very honored to be recognized by LeadsCouncil for this award - it's a great way to start the New Year," said Jamie McDonald, president and CEO of Sparkroom. "Knowing that our peers in the education marketing space voted on this award makes this distinction particularly meaningful. We're committed to maintaining our position as the most widely deployed and technologically advanced software platform through continued investments in transparency, compliance, and innovative marketing tools."

Press Release Contact Information:

Victoria Badgley
Sparkroom
Marketing Communications
661 Yonge Street, Suite 500
Toronto, ON
Canada M4Y 1Z9
Voice: 416-323-1366
Fax: 416-323-1488
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