Announcing Fisher Investments on Technology
Latest Release from Fisher Investments Press offers a how-to guide for investing in the technology sector

WOODSIDE, CA, February 17, 2011 /24-7PressRelease/ -- Fisher Investments Press released its sixth sector guide, Fisher Investments on Technology. Authored by Andrew Teufel and Brendan Erne, the knowledgeable duo breaks down the Information Technology landscape in an informative and entertaining way for any level of investor. Fisher Investments on Technology can help you quickly understand this highly diversified sector, how macroeconomic drivers impact it, and the challenges ahead for many technology companies. Most importantly, this reliable guide gives investors a framework for making investment decisions in the sector—utilizing economic, political, and sentiment factors. Through this framework, readers can learn how to identify valuable differences between technology companies, take advantage of opportunities in the sector, and avoid common pitfalls.

"Technology has been one of the current bull market's leadership categories," says Fisher Investments Vice Chairman and co-author Andrew Teufel. "That likely continues in 2011. But this is a transition year where, in our view, more macro drivers are supplanted by industry-specific drivers. Successful investors in 2011 are likely those who can do more granular, industry and sub-industry level analysis. This book can help them with that."

The Technology sector changes rapidly. Today, the world is increasingly connected 24/7 by technology.
In Q4 2010, more "smart phones" were sold globally than PCs for the first time, and tablet computer sales are forecast to increase more than 200% in 2011.* Meanwhile, the increasingly interconnected nature of society, from social networks to on-demand entertainment and cloud computing, is driving huge growth in data traffic across public and private networks. These and many other trends will drive growth in the technology sector, creating winners and losers along the way (from entire industries to individual companies). This book provides a virtual GPS for navigating the increasingly complex landscape of Technology investing.

The sixth installment of the Fisher Investments On series, Fisher Investments on Technology is published by Fisher Investments Press, a partnership between Fisher Investments and John Wiley & Sons. The Fisher Investments On series teaches readers how to invest in the primary investment sectors, from Financials to Consumer Staples. Each book in the series focuses on a specific sector, providing in-depth analysis and tools to help create an investment strategy.

*Sources: Smart phone and PC sales per IDC; Tablet forecast per DisplaySearch

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