Tinsley Advertising's Campaign for Nova Southeastern University Wins Best of Show for the Second Time
Tinsley Advertising's work for Nova Southeastern University takes "Best of Show" in the 26th Annual Educational Advertising Awards two years in a row.

MIAMI, FL, March 24, 2011 /24-7PressRelease/ -- The 26th Annual Educational Advertising Awards, the largest academic ad awards competition in the U.S., issued top citations to Tinsley and Nova Southeastern University and in multiple categories including Best of Show.

Judges for the awards event consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

The NSU campaign won a total of 16 distinctions plus Best of Show and competed with 2,500 entries from 1,000 institutions from all 50 states. The work represents an evolved, phase two effort designed to dovetail with NSU's 2007 campaign launch which also won numerous awards plus a Best of Show.

Dave Dawson, Executive Director of University Relations for Nova Southeastern University, said: "We're honored that NSU has once again been recognized, validating the value of brand planning and consistency. It speaks to the huge effort invested by our advertising agency partner, Tinsley Advertising and the University's marketing team, who collaborated to come up with a highly effective campaign."

Dorn Martell, Tinsley's EVP, Creative Director, said: "It's a pretty tall order to create a campaign that resonates with undergrads, graduate students, faculty, parents and the Educational Advertising Awards as well. We're very pleased that the NSU campaign has been recognized and that kids show up at events singing the song from the spots."

The ongoing campaign is an integrated mix of media targeted against cross-generational audiences and is credited with having built awareness for NSU's undergraduate and graduate programs while driving enrollments in Florida and beyond.

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